Global Restaurant Investment Forum

25-27 February 2019 – NH Collection Grand Hotel Krasnapolsky, Amsterdam


25-27 February 2019 – Amsterdam

Speaker Profile

Rebecca Viani

Head of Franchising, AWJ Investments

As Head of Franchising for AWJ Investments, Rebecca Viani is currently leading the global expansion initiative for Middle Eastern street food, fast casual brand Operation: Falafel, out of Dubai, UAE. Her experience in international franchising began in Latin America where she headed the negotiation of the master franchise license for a U.S. international snack brand. After successful introduction and implementation of this new product to the Ecuadorian market, she went on to take a corporate position with franchisor, United Franchise Group, out of Florida, USA. Eventually becoming Vice President of Operations, Rebecca played a key role in the growth and international development of one of their brands, as they expanded from 30 U.S. locations to 110 locations in 9 countries in less than 5 years.  Approaching 10 years in the industry, Rebecca is a Certified Franchise Executive (CFE) candidate, and her career advice can be found in publications such as Franchising World and online through and