Head of Franchising, AWJ Investments
As Head of Franchising for AWJ Investments, Rebecca Viani is currently leading the global expansion initiative for Middle Eastern street food, fast casual brand Operation: Falafel, out of Dubai, UAE. Her experience in international franchising began in Latin America where she headed the negotiation of the master franchise license for a U.S. international snack brand. After successful introduction and implementation of this new product to the Ecuadorian market, she went on to take a corporate position with franchisor, United Franchise Group, out of Florida, USA. Eventually becoming Vice President of Operations, Rebecca played a key role in the growth and international development of one of their brands, as they expanded from 30 U.S. locations to 110 locations in 9 countries in less than 5 years. Approaching 10 years in the industry, Rebecca is a Certified Franchise Executive (CFE) candidate, and her career advice can be found in publications such as Franchising World and online through www.nawbo.org and www.franchisegator.com.