Peter is an expert on the structure and dynamics of the foodservice sector, and its supply chain, in the UK and across Europe. He enlightens senior executives and other people who make significant decisions in the foodservice sector including investors, operators and suppliers to the foodservice sector. His forthright and challenging views are based on data-driven insights – as a former scientist his view is “if you can’t measure it, it doesn’t exist”. He has been involved, as a researcher and consultant within the sector, for over 30 years blending his knowledge with a deep understanding of the trends, key players and challenges of organisations with an interest in foodservice.
He regularly speaks at conferences worldwide and his views are sought by television, radio, the Bank of England and the press. Peter has many innovations to his credit having been the first person to define the structure of the eating out market in the terms which are now widely used by the industry, as well as the most extensive database model of the foodservice sector.
Peter is a founder and past Chairman of Arena, the UK pan-industry networking organisation that he was instrumental in setting up twenty five years ago. He is a Fellow of the Institute of Hospitality.
He is happily married, the proud father of three grandchildren and when not at work, can be found in the gym or investigating his family history.