Marketing Director - Franchising & Business Development, Casual Dining Group
Lisa’s role at CDG is dedicated to strategic marketing within the franchising and business development functions at the Casual Dining Group. As one of the largest casual dining groups in the UK, with over 300 locations across the Café Rouge, Bella Italia, Las Iguanas and Belgo brands, we have equity sites on the High Street and Concessions in airports and Center Parcs.
Franchising our brands across the world is a key focus for the group and Lisa is driven to both find franchisees and then support partners to get the most out of the brands. Now with signed franchise deals in the GCC and South Africa we have also just opened an Asian office for further expansion into South Asia.
Before CDG, Lisa’s 25years in B2C and B2B marketing have covered client side and agency roles with Hilton, National Rail, amazon, Yellow pages, wagamama, and Legoland. Lisa’s experience in both start-ups and multi-million pound global blue chips, has taught her to be flexible and adaptable and to ensure that every commercial partnership works for everybody involved and that marketing budgets are used effectively to drive the best ROI possible.
Passionate, fun, creative and a real people person, Lisa coaches the internal team and any franchise partners to understand what is expected of them, help them to feel at ease and to get the most from their marketing spend.