General Manager, Jumeirah Restaurant Group
A highly experienced General Manager in the field of retail, hospitality and leisure, Emma Banks boasts an immense amount of experience in the running of high volume bars, clubs, casual dining concepts, QSR, food retail and fine dining. As the General Manager of Jumeirah Restaurant Group, Emma currently oversees more than 30 existing food & beverage venues and international franchises across the board, from operations to development, and is responsible for new concept development and execution. As the corporate lead for food & beverage operations within the Jumeirah Group, Emma Banks is the driving force behind the continual innovation, success and development of the Group’s world class F&B concepts and brands.
With a specialty in business turnaround developed over an extensive career with numerous high profile brands throughout the UK and GCC, Emma has a successful record across operations, marketing, finance, HR and training. Instrumental in the growth and success of companies such as Spirit Group, Scotland’s G1 Group PLC and MH Alshaya Co. in Kuwait, she moved to Dubai in 2013 to join the Jumeirah Restaurant Group as Operations Director.
Responsible for overseeing leading Dubai venues including as Pierchic, The Agency and The Noodle House, Emma’s industry knowledge and flair for brand concept development also saw the great success of new concepts including Perry & Blackwelder’s. Tasked with the key responsibilities of achieving streamlined Jumeirah service standards and raising the profile of these world class restaurants, her strong business acumen and quick comprehension of shifts in the local market has seen several of Jumeirah Restaurant Group’s venues gain recognition through industry awards and accolades.
This record of successful venue launches and operations led to Emma’s promotion to General Manager of Jumeirah Restaurant Group in July 2016. Here she has continued to oversee all operations management, with a focus on improved productivity, business development and auditing.
As General Manager, Emma Banks has delivered a significant turnaround in performance throughout the Group and greatly improved brand productivity in her first six months in the role. The implementation of a revised group-wide strategy and updated internal policies and procedures has seen the streamlining of service standards and increased efficiency, with structured supply lines also contributing to a 10% reduction of costs across the Group.
A people-focused individual with high energy levels, passion and enthusiasm to succeed, Emma has demonstrated success in managing large operational teams and support functions from Marketing, Human Resources, Training, Commercial and Risk Management in her time with the Jumeirah Restaurant Group. Responsible for overseeing the Jumeirah Group’s flagship F&B brands, her excellent financial management controls, strategic development skills and hands-on approach have seen her make a significant name for herself as a leader in the regional food and beverage industry.