Day One - Monday 12 March← At-a-glance
09:00 - 12:00
GRIF Masterclass: Restaurant Marketing
In partnership with Restaurant Marketer & Innovator
Restaurant brand and development strategist, James Hacon and guests will share the latest restaurant marketing trends and tools, giving examples from around the world. The session will include:
- 09:10 REDUCING YOUR RELIANCE ON MEDIA SPEND
Anupama Parekh, Head of Marketing at Wakira Investments, formerly of Nando’s UAE, will talk of how she used her experience of restaurant marketing in the Middle East to use market intelligence in the re-launch of a home-grown 7 year old concept, creating a brand that resonates with consumers and builds loyalty, reducing the reliance on significant media spend.
- 09:35 CURATING CONTENT THAT CONVERTS
Barry Moroney, Head of Middle East at TINT, shares the latest insight into leveraging customer-generated content and curating authentic stories to win customer trust and drive sales in your business, using case studies from hospitality businesses in the Middle East.
- 10:05 CRACKING THE MARKET WHEN COMPETING WITH THE BIG BOYS
Q&A session with Freedom Pizza Founder & CEO, Ian Ohan on how the brand has used technology and marketing to beat international players at their own game.
- 10:40 STANDING OUT FROM THE CROWD IN A COMPETITIVE MARKETPLACE
David Singleton, a globally experienced hospitality leader and former Vice President of Hospitality at Al Tayer Group and about to assume his new role as Area Vice President, EMEA/South Asia for Hard Rock Café, talks about how to differentiate your proposition and spice up your promotion to stand out from the competition.
- 11:35 DEVELOPING A STRATEGY
James Hacon, Managing Director at THINK Hospitality introduces the basics of developing a marketing strategy and shares his tips on how to engage your team to get their buy-in and support.
James Hacon – Managing Director, THINK Hospitality
Managing Director, THINK Hospitality
James Hacon is a tenacious restaurant leader based in the UK, specialising in growth, development and brand strategy. Having built up considerable experience working with more than fifty companies in the hospitality, tourism and leisure sector in six countries, he is now Brand Strategy Director at Thai Leisure Group and continues to work with a select group of investors and operators. His brand experience includes some of the biggest and best names in the restaurant sector from independent Michelin-starred properties to national and international groups.
Learn more about THINK Hospitality
09:00 - 12:00
GRIF Masterclass: Operations. With Excellence. How do world class organisations deliver operational excellence with consistency while operating at scale?
Whether it’s your own brand or a franchise, it’s imperative to deliver your ROI. This can be difficult enough in a single unit or property and even more challenging in multiple locations. The key to success is delivering operational excellence and outstanding customer experiences in each location, time after time. This workshop session will explore what world-class organisations (and especially their multi-unit managers) actually DO to achieve consistent operational excellence.
Key topics to be explored include:
• Operational disciplines - identifying four operational disciplines/activities that every multi-unit manager must master and execute habitually
• Operations in 4D - approaching unit visits and reviews from the perspective of ensuring a ‘balanced operation’ is achieved - Customer experiences, Employee welfare and development, Quality of operations and Financial performance
• A methodology for execution - focused on the most critical goals, devising and executing a plan to deliver them with excellence
• The guest experience - identifying the key engagement points that determine what an exceptional guest experience should look, sound and feel like
Daniel Mills – Co-Founder, Mastering Multi-Units (MMU)
Co-Founder, Mastering Multi-Units (MMU)
Daniel is an accomplished Learning & Development professional with over 10 years of experience within hospitality and retail catering. As a co-founder of MMU (Mastering Multi-Units) Daniel brings strong operational experience and know-how to the team, having had considerable international experience working with global brands such as Starbucks, Burger King, Caviar House & Prunier.
In addition, Daniel supports organisations to move away from traditional paper and classroom-based development methods to online blended solutions; using technology as the enabler for learning. This allows individuals to realise their potential to deliver increased business performance, thus helping organisations realise return on investment.
Lee Sheldon – Co-founder, Mastering Multi-Units (MMU)
Co-founder, Mastering Multi-Units (MMU)
Lee Sheldon is the co-founder of MMU (Mastering Multi-Units), a development consultancy focused on enhancing the capabilities of operators (especially multi-unit managers) to achieve sustained operational excellence.
Previously, Lee was the Global Director of Learning & Development for SSP Group for 8 years. SSP operates retail, food & beverage units in travel locations, delivering both own brands, and world famous third-party brands such as Starbucks, Burger King and M&S Simply Food.
Prior to his role in SSP, Lee spent 6 years in L&D for Blockbuster Entertainment. Before that, Lee spent 10 years in Operations in store and regional management roles.
10:00 - 12:00
GRIF Masterclass: Advanced Franchise Negotiation Skills
This workshop will discuss key negotiation points for a franchise agreement such as terms, termination, development schedule, fee structures, targets, Renewal rights, territory options and much more.
Babette Marzheuser-Wood – Partner, Dentons
Babette is rated as a top 10 global franchise lawyer. She heads up the European Franchise team at Dentons. She specialises in international franchise and concession agreements and IP-driven joint ventures.
Babette has transactional experience in over 100 countries. Recent deals include work in all major emerging markets (Russia, India, China, Brazil and South Africa) as well as in the Middle East and Africa. She also advises clients on franchise agreements and other innovative structures for international expansion in the global marketplace.
Babette has particular expertise in the restaurant, hotel, leisure, retail and sectors. She is dual qualified in Germany and the UK. She is recognised as one of Europe’s leading experts in hotel and leisure franchising with a particular emphasis on German speaking Europe. Babette is recognised as a leading expert in international franchising by Chambers Global which says she is “highly regarded for her experience in the hotel and leisure industry”. She is also recommended by The International Who’s Who of Franchise Lawyers, Chambers UK and Legal 500 for her franchise expertise. She is listed as a recommended country expert for Germany in Chambers Global.
Babette’s research on the role of franchising in the European hospitality industry has attracted widespread media attention. Babette is the author of “International Protection of a Franchisor’s System”, Vancouver 2004. She has written the European section of Butterworth’s Franchise Laws.
She lectures regularly around the world on franchise law and was part of a team of lawyers that advised the Russian Government on the use of franchising to kick-start small businesses. She is an associated editor of the Franchise Law Review.
Babette is a member of the ABA Forum on Franchising, the IBA Franchise Committee and the IFA.
She is dual qualified in both Germany and the UK.
Mario C. Bauer – Entrepreneur and Advisor to Vapiano
Mario C. Bauer
Entrepreneur and Advisor to Vapiano
Mario C. Bauer is an entrepreneur and advisor to Vapiano. For almost a decade he was
responsible at Vapiano as an executive for international growth & partnerships. He and his team have opened and continue to operate over 200 restaurants in 33 countries around the globe.
“All we do, we do with love to refresh your life” is the vision of Vapiano ‐ a fresh casual, front cooking Pasta – Pizza – Bar lifestyle concept within a Mediterranean ambience.
While growing up in his family’s restaurant in Austria, Mario developed an entrepreneurial
mindset from a young age by founding several startups such as Bagel Station (bagel & coffee shop concept) or Papernomad (sustainable ipad sleeves). His current adventure is Curtice Brothers, an organic boutique ketchup cooked in Tuscany (www.curticebrothers.com), where he can live up to this credo, that in life only two things matter “Love & Food”.
Mario has a true international mindset, and is constantly travelling around the world. His harbor is a houseboat in Amsterdam, where he and his girlfriend enjoy feeding the ducks in the morning and hosting friends from around the world.
12:30 - 18:00
View a range of real estate options in the local market, see what’s currently on the menu and assess the pipeline.
18:00 - 21:00