Managing Director and Chef, Ceviche and Andina Peruvian Restaurants in London
Martin Morales is the Managing Director and Chef behind one of the finest and fastest growing restaurant groups in Britain: Ceviche Ltd. Launched 5 years ago and based in London Martin leads the award-winning Peruvian and Latin restaurant brands Ceviche and Andina. Ceviche is open from midday to midnight and focussed on the coastal cuisine of Peru and on groundbreaking drinks. Andina is a cafe style, all-day dining concept focussing on the nutritious ingredients from the Andes of Peru. Each brand is distinct, stylish, inclusive and created to enable the group to fit in a whole host of locations and with a variety of customers. He is known as the pioneer of Peruvian food in Europe with Ceviche Soho voted 6th Best Restaurant in London in 2016 by Time Out Magazine, Ceviche Old St, recent winner of the ‘Best Venue in the UK’ at the Retailer’s Retailer Award, Andina known as one of London's best all-day dining concepts and the brand new and AA Rosette Awarded Casita Andina in London's Soho. Every one is Michelin-Guide listed and unique in design and atmosphere.
Ceviche and Andina are further strengthened by cookbooks. Martin is the author of the bestselling cookbook CEVICHE: Peruvian Kitchen - Sunday Times Cookbook of the Year and triple World Gourmand Award Winner. His cookbook is known as 'the bible of Peruvian food' has been translated into 12 languages and is the most widely distributed cookbook of Peruvian food in the world. He is now writing his second book. ANDINA: The Heart of the Andes which will be released in October 2017 on Quadrille alongside a stage show which will be used to promote the brand and book. He hosts his own successful YouTube Channel ‘Martin’s Peruvian Kitchen’ which launches a new recipe show every week and monthly guides on where to eat in Peru.
Born in Peru, to an Andean mother, but having lived in Britain for the last 30 years, Martin is shortlisted for the GQ Magazine 2017 Innovator of the Year Award, won Entrepreneur of the Year by the British Chamber of Commerce, made the Evening Standard's list of 1000 Most Influential Londoners twice and is a member of the prestigious Young Presidents Organisation (YPO). His company also runs Ceviche Old St Gallery – featuring Peru’s top 50 contemporary artists; the Peruvian music label Tiger’s Milk Records, and Martin is a Trustee at the Andean children’s charity Amantani. Ceviche Ltd is in the top companies in the UK with the widest consumer reach in terms of Peruvian food and ingredients having served over 1 million customers in just 5 years and with a database of emails and social media that reaches 100,000 people.
He regularly appears on British, Peruvian and European TV shows. Before becoming a chef, Martin held a series of high level executive jobs at global corporations as well as independent companies and start ups. He worked at Apple with Steve Jobs as iTunes Head of Pan EU starting the European company from zero and helping turn it into a $500m company in just three years. He worked at Disney launching Miley Cyrus and Selena Gomez as Executive Director of Disney Music Group in Europe growing the business by 300% in four years, and he worked at EMI with KT Tunstall and Joss Stone launching their careers and winning Grammys and BRIT Awards. He was a mentor at Seedcamp and alongside his executive work he was also a DJ for 15 years travelling all over the world and performing in over 35 countries. A chef, a restaurateur, a creative entrepreneur and a business leader who has been successful in hospitality, technology, live events, media and entertainment. He leads new trends, champions creative talent and builds world class teams fit for growth within changing and evolving marketplaces.