Chief Executive Officer, serVme
Sarah is the co-founder and CEO of serVme, a data focused CRM platform that helps restaurants improve operations and deliver superior guest experience. The platform integrates with key systems and aggregates real-time analytics to provide restaurateurs with greater insights to optimize operations and identifies guests’ habits and preferences. serVme’s focus is to measurably drive increased average spend and footfall, meanwhile reducing operational inefficiencies.
Prior to launching serVme in 2015, Sarah spent five years working at Strategy& (formerly Booz & Company) servicing the Digital Business and Technology practice in the Middle East, where she worked on several digital and IT projects related to business intelligence, big data, and analytics.
Sarah was selected as one of 18 women globally for the Cartier Women Initiative Awards, an international business competition in joint partnership by Cartier, the Women’s Forum, McKinsey & Company and INSEAD Business School, acknowledging her for the business plan and a leading entrepreneur for the MENA region.
In 2017, serVme was chosen as a startup disruptor for the hospitality industry by the Dubai Future Accelerator program; a government program dedicated to accelerating startups and building relationships with their government entities.
Sarah collaborates with many organizations in Dubai and Beirut that support and promote women entrepreneurs especially across the tech industry. Sarah enjoys traveling and is an avid food lover.