Speaker Profile

Stefan Breg

Director Of F&B Europe, Africa, Middle East , Starwood Legacy Hotels, Marriott International.

Stefan Breg photo

Stefan is an F&B strategist, operator, marketer and serial concept creator across hotels, malls and free standing restaurants.  He has gained experience in the restaurant sector in Europe, the US, Middle East, South East Asia, Japan and Australasia.

Stefan is Director of F&B at Starwood for Europe, Middle East & Africa based in Dubai. He is responsible for the 1400 F&B venues across 255 hotels. He is also a key part of the team developing Starwood’s next openings; 350+ venues in the next 4 years.

Previously, He was Director of F&B at IHG based in Bangkok and responsible for the strategic development of F&B across Asia & Middle East and Africa (255 hotels).

Stefan has over 300 F&B concepts to his name and was also responsible for bringing iconic brands such as Buddha Bar, Hakkasan, Pierre Gagnaire and Embassy to the Middle East. His previous positions include 10 years as founder/CEO of TRIBE: one of the most successful F&B strategy houses in the Middle East with extensive work on key malls such as Mall of the Emirates and Yas Mall.

He has also worked with Hilton and Ernst & Young Consulting in the UK and is a regular speaker on industry trends and Visiting Professor at Emirates Academy.